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What is ethnographic research?

Asked by AlexGhandour, Last updated: Sep 13, 2021

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Christian Jackson

Christian Jackson

Christian Jackson
Christian Jackson, Content Developer, Austin

Answered Oct 15, 2018

Ethnography is the organized study of people and cultures. It is designed to investigate cultural phenomena where the researcher observes society from the point of view of the subject of the study. It tends to represent graphically and in writing the culture of a group.

As a method of data, ethnography concerns itself with examining the behavior of the participants in a specific social situation and understanding their interpretation of such action. Ethnography presents empirical data on human societies and cultures. Ethnography records observed behavior and social environments.

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AlexGhandour

AlexGhandour

AlexGhandour
AlexGhandour

Answered Sep 21, 2017

B) It provides greater insight into customer behaviour than interviews do.
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