Ethnography is the organized study of people and cultures. It is designed to investigate cultural phenomena where the researcher observes society from the point of view of the subject of the study. It tends to represent graphically and in writing the culture of a group.
As a method of data, ethnography concerns itself with examining the behavior of the participants in a specific social situation and understanding their interpretation of such action. Ethnography presents empirical data on human societies and cultures. Ethnography records observed behavior and social environments.
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