160 Best Marketing Questions and Answers (Q&A) - ProProfs Discuss

Which of the following is not a step in the strategic planning process?

AlexGhandour
Answered: Mar 22, 2023

D) evaluating all members of the value chain

1 Answer

1635 views

What are Maslow's Hierarchy of Needs?

AlexGhandour
Answered: Mar 22, 2023

Physiological needs Social needs Safety needs Self-actualization...Read More

1 Answer

1556 views

What term is used to describe the process of selling a product in the marketplace?

Barry Mclean, Sales Manager
Answered: Feb 26, 2019

The best answer is pricing. Pricing is when a seller decides to release his or her products to the market and put a price on it to be able to be sold. In selling a product, a price for ever...Read More

2 Answers

1497 views

What are different strategies for different companies depending on EPRG Framework?

John Smith
Answered: Mar 22, 2023

Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism

1 Answer

1466 views

What do companies call a set of benefits that they promise to consumers to satisfy their needs?

O. Miller, Content Optimization Executive
Answered: May 10, 2019

How will companies make sure that people will become attracted to the things that they are offering? They can only do this by proposing certain ideas to their consumers. If they would not be able...Read More

3 Answers

1314 views

What are the objectives of Consumer Education?

A. Daniels, Professor
Answered: Oct 15, 2018

Consumer education encompasses transferring information from experts, such as government agencies, to the general public. Consumer Education’s initial objective is to identify an issue that...Read More

2 Answers

1194 views

What do you understand by the term 'Franchising'?

W. Mocroft, Philanthropist
Answered: Nov 27, 2018

In this question the advantages and disadvantages of franchising are not the issue. It is true that there is little opportunity to be creative if you have bought a franchise. Essentially, you are...Read More

3 Answers

1185 views

How would you reflect on the marketing concept philosophy?

E.Charles
Answered: Mar 22, 2018

The only one that would really make sense and fit with the marketing concept philosophy would be the first one: we don’t have a marketing department; we have a customer department. For...Read More

2 Answers

1177 views

Which strategy is the narrowest marketing strategy?

O. Miller, Content Optimization Executive
Answered: May 10, 2019

Local marketing is the answer to this question. This is a type of marketing strategy that will target a specific location. For example, some businesses will target local communities because they...Read More

2 Answers

1086 views

What is the least pressing in Maslow's Hierarchy of Needs?

E.Charles
Answered: Mar 22, 2018

The least pressing on the hierarchy of needs put forth by Maslow is the self-actualization needs. This level is basically the level where passions and wants can easily be fulfilled. Since it is...Read More

3 Answers

1062 views

What are the steps for designing a customer-driven marketing strategy?

E.Ruth
Answered: Feb 19, 2018

Market segmentation, targeting, differentiation, and positioning In order to create an effective customer-driven marketing strategy, you need to implement the following steps: Market...Read More

2 Answers

979 views

What is one way that social class is not measured?

Barry Mclean, Sales Manager
Answered: Feb 26, 2019

There are some places however when the number of children may also show some details about the social class of people. In some countries, those who remain uneducated usually have more children....Read More

2 Answers

929 views

Which of the following is not a major component of attitude?

O. Miller, Content Optimization Executive
Answered: May 10, 2019

Perceptual means that the person can interpret what is happening based on the clues that are available around the person. This may affect how a person would react, but it is not typically...Read More

2 Answers

903 views

Is owning a business easy?

John Smith
Answered: Mar 22, 2023

Situational analysis

Page 57, LO 5

1 Answer

813 views

Which factor is most controllable in the delivery of a service?

Alenting
Answered: Mar 22, 2023

The organisations staff

P399, LO2

1 Answer

790 views

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