What are the steps for designing a customer driven marketing - ProProfs Discuss
Advertisement

What are the steps for designing a customer-driven marketing strategy?

What are the steps for designing a customer-driven marketing strategy?<br/>

Change Image    Delete

Asked by AlexGhandour, Last updated: May 11, 2021

+ Answer
Request
Question menu
Vote up Vote down

2 Answers

E.Ruth

E.Ruth

E.Ruth
E.Ruth

Answered Feb 19, 2018

Market segmentation, targeting, differentiation, and positioning In order to create an effective customer-driven marketing strategy, you need to implement the following steps: Market segmentation, targeting, differentiation, and positioning. The first step in designing a customer-driven marketing strategy is dividing the market into relative customer groups, which in marketing term is called market segmentation.

After dividing the market into several groups, the next step is choosing which among the following groups that have been created are best to serve (targeting). You then need to devise appropriate marketing offers and promotions according to the groups that have been selected (differentiation). Lastly, you need to condition the minds of the selected customer groups on the offers and promotions that have been created (positioning).

upvote downvote
Reply 

John Smith

John Smith

John Smith
John Smith

Answered Feb 27, 2017

C) market segmentation, targeting, differentiation, and positioning
upvote downvote
Reply 

Advertisement
Advertisement
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader
Image Preview
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader
Image Preview
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader

Email Sent
We have sent an email to your address "" with instructions to reset your password.