Slogans are marketing tools used in connection with the launch of a product or service, and its primary purpose is to peak the interest of customers to increase company sales. A slogan is made by keeping in mind not only the product but also the target consumers. Slogans are catchier than taglines. Taglines are for companies, while slogans are for products and services of companies.
Taglines are permanent, and they stay with the company for years until management decides to change them. On the other hand, slogans get launched with new products and services that are temporary in nature. Besides the name of a company, the tagline is the most important feature of the company. It aids in helping to build the image of the company.
In the business world, the promotion of one’s company’s product is an essential thing. This is where marketing skills and tools come into place, taking initiatives in delivering powerful, branded, compact, and consistent messages to the customers. When it comes to the promotion of products, two of the marketing tools that have really proven to be very effective are Taglines and Slogans. They are two different marketing tools that have a lot of things in common.
Slogans can be an expression, idiom, trademark, saying, or phrase that distinguishes one’s product and make it notable even amidst other similar products. These serve as the foundation or root of the marketing strategy of one’s company, whereby helping to make the company and the products trustable. Taglines help to identify a company and its product by repeating messages in the form a short phrase, that is used for marketing and advertising so as to promote the company and its products.
Taglines and slogans are two marketing tools used to promote a product. A tagline is a short phrase, saying or expression used to promote a product or a company itself. A slogan is an express or phrase used in advertising. A tagline defines the product or company.
A slogan defines the campaign the company is a part of. Taglines stay with the product or company for a long time. Slogans are often short lived, but if they are long term, it is based on the success. Slogans are more discrete, while taglines are wanting to make an impression on their audience.