Marketing entails all the processes and activities of a company that have been put in place for the Simply put, marketing refers to the various activities that are meant to ensure the sales of a particular product belonging to a company. On the other hand, the term PR or Public Relations is an important aspect of marketing whereby someone or an organization is employed to create or maintain a favorable public image for the company through the use of a strategic communication process.
This is done by ensuring that the relationship between a particular company and its customers is still intact. Good PR is needed by any company that wants to know what their customers are saying about their products. While marketing focuses mainly on the products, PR focuses mainly on the image or reputation of the company.
Marketing and PR are two aspects of business. Marketing is focused on promoting the services or products that the business has to offer. This is done through using various forms of promotion such as social media posts, advertisements on radio and television, and email newsletters. They are normally paid promotions to reach out to old and new consumers.
PR stands for public relations. This is done to ensure the image of the business is seen in a healthy manner. A company can do through PR through public events and blog posts. It is not paid, but it is done through earning the making headlines, such as doing a charitable action or making a high number of sales.
According to the association of American marketing, marketing is defined as the set of institutions, activity, and processes for communication, exchanging, creating, and delivering offering that are of value to customers, clients, partners, and the society. This simply portrays the fact that marketing focuses majorly on the product sales of a particular company.
The promotional activities involved in marketing include advertisement and PR (public relations). On the other hand, public relations happens to be a form of marketing which places more focus on the relationship among the company and its people, including the staff and community.
This depicts that public relations focuses more on advancing the company's public figure. It involves a high task and investment, and it helps the company to know the mind of people about their products and brand as well. Public relations can help the company to earn the trust of the masses, thus improving their sales on the long run.