What are the disadvantages of online focus groups? - ProProfs Discuss
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What are the disadvantages of online focus groups?

Asked by AlexGhandour, Last updated: Sep 14, 2021

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Bergeront Tiffney

Bergeront Tiffney

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Bergeront Tiffney
Bergeront Tiffney, Computer Engineer, M. Tech, Southeast Montgomery

Answered Dec 18, 2018

Many companies want to know what people think of their products without feeling pressured to give a positive response when asked by an employee. Instead, they want the people to be honest. The best way to do this is to have a focus group assess your product.

They will not know that the company is watching them. They will also feel comfortable expressing their opinions without being judged with a group of strangers who are not associated with the company. Today, companies use online focus groups to evaluate their products or the ways in which they are marketing their products.

However, there are disadvantages to using an online focus group. The Internet format can restrict respondent’s expressiveness because they may feel like they can’t be as open as if they were sitting with a focus group.

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AlexGhandour

AlexGhandour

AlexGhandour
AlexGhandour

Answered Sep 21, 2017

A) The Internet format can restrict respondents expressiveness.
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