Electronic marketing refers to all of the activities involved in planning and implementing marketing in the electronic environment, including the web and mobile phones.
Examples of e-marketing include:
the sale of products via an e-commerce web site
the texting of potential customers about a new offer or sale (an example of e-promotion)
an email sent to an existing customer asking them to click a link to participate in a survey for the opportunity to win a prize (a promotion and customer relationship management technique)
the use of magazine advertising to encourage consumers to subscribe to an SMS horoscope service (an example involving a product and distribution method unique to e-marketing)
the inclusion of discount vouchers on takeaway food web sites that encourage people to visit the web site, knowing they will be able to access a lower price as a result.
E-commerce - marketing exchange via the internet, mobile phone or other telecommunications technology. E-commerce is particularly attractive to small, niche businesses. The web enables them to reach consumers across the globe, potentially making a business viable that would not be able to generate adequate turnover just through local customers.