What is Electronic Marketing? and what are some of its attributes? - ProProfs Discuss
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What is Electronic Marketing? and what are some of its attributes?



Asked by Mojam, Last updated: May 27, 2021

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mojam2011

mojam

mojam2011
Mojam

Answered Sep 20, 2017

Electronic marketing refers to all of the activities involved in planning and implementing marketing in the electronic environment, including the web and mobile phones. Examples of e-marketing include: the sale of products via an e-commerce web site the texting of potential customers about a new offer or sale (an example of e-promotion) an email sent to an existing customer asking them to click a link to participate in a survey for the opportunity to win a prize (a promotion and customer relationship management technique) the use of magazine advertising to encourage consumers to subscribe to an SMS horoscope service (an example involving a product and distribution method unique to e-marketing) the inclusion of discount vouchers on takeaway food web sites that encourage people to visit the web site, knowing they will be able to access a lower price as a result. E-commerce - marketing exchange via the internet, mobile phone or other telecommunications technology. E-commerce is particularly attractive to small, niche businesses. The web enables them to reach consumers across the globe, potentially making a business viable that would not be able to generate adequate turnover just through local customers.
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