Which type of product has equally rapid introduction and decline

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Which type of product has equally rapid introduction and decline stages of the product life cycle?this question is part of mktg 201 test 2 practice

kfer020 · Accepted Answer

Fad productsThe text explains on p.285-6 that fad products experience rapid sales on introduction and then a rapid decline. Examples are rubber dresses and some childrens toys like Scoobies (plastic strings that can be woven

Which type of product has equally rapid introduction and decline stages of the product life cycle?

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