What type of promotional media might a statewide chain of supermarkets use in order to reach a large number of potential customers in its geographic area?
B
Suburban newspapers. Newspapers are the main advertising media for supermarkets. Suburban
newspapers are intended for audiences within a certain geographic area. These newspapers contain
articles that appeal to customers who live in that area and attract advertisers who want to reach that
specific market. A statewide chain of supermarkets might choose to advertise in suburban newspapers in
order to reach a large number of potential customers who live in the area that the chain services. Transit
advertising serves certain city areas and would not reach customers in the chains entire area. Regional
magazines and national television would reach customers far beyond the chains geographic area.