What communication channels is a corporation&39;s public relations - ProProfs Discuss
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What communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?

Asked by Greg.eppes, Last updated: Jan 30, 2024

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greg.eppes

greg.eppes

greg.eppes
Greg.eppes

Answered Apr 29, 2019

A. Newsletters, annual reports, and the company s web site

A Newsletters, annual reports, and the companys web site. Public relations involves establishing good relationships between the business and the public. A business tries to maintain positive relationships with different groups that make up the public, such as employees, local businesses, government officials, the media, and the businesss shareholders. Because the shareholders are the owners of the company, it is important to develop and maintain positive relationships with them. The public-relations department does this by communicating with them through newsletters, annual reports, the companys web site, and online social networks. Print advertisements and commercials are forms of nonpersonal advertising. Businesses use press releases and news conferences to convey information to the media. Policy manuals help guide employees actions on the job. Consumer blogs can be developed by anyone to communicate positive and negative information about various goods and services. A sponsorship is a partnership in which a company pays a fee to affiliate itself with a team, league, or event.
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