A. Newsletters, annual reports, and the company s web site
A
Newsletters, annual reports, and the companys web site. Public relations involves establishing good
relationships between the business and the public. A business tries to maintain positive relationships with
different groups that make up the public, such as employees, local businesses, government officials, the
media, and the businesss shareholders. Because the shareholders are the owners of the company, it is
important to develop and maintain positive relationships with them. The public-relations department does
this by communicating with them through newsletters, annual reports, the companys web site, and online
social networks. Print advertisements and commercials are forms of nonpersonal advertising. Businesses
use press releases and news conferences to convey information to the media. Policy manuals help guide
employees actions on the job. Consumer blogs can be developed by anyone to communicate positive
and negative information about various goods and services. A sponsorship is a partnership in which a
company pays a fee to affiliate itself with a team, league, or event.