What communication channel do businesses often use to disseminate positive public-relations information about themselves and their employees to external audiences?

A. The media

A The media. The media are the message channels used by a seller to promote a good, service, or ideas, e.g., radio, television, newspapers, magazines, Internet, etc. Businesses often use the media to disseminate positive information about themselves and their employees to external audiences in order to establish good relations with those audiences. For example, businesses might prepare press releases or hold press conferences so the media will publicize the information and inform external audiences. A marketing-research firm conducts marketing research for clients. A creative writer puts the information in a written format but does not disseminate it. An infomercial is a lengthy commercial that looks like a television program.