O. Miller, Content Optimization Executive, Studied Journalism and Psychology, Austin,Texas
Answered May 10, 2019
B is the correct answer. Verizon Wireless uses the slogan indicated on the question. This line was created by a New York ad agency, Bozell, as a campaign for the company on the 14th day of January 2002. Though Verizon has been the largest phone-service provider since 2002 in the U.S, its competitors started price wars by having lower-priced calling plans.
However, non-Verizon subscribers were four times to experience disconnecting from the call compared to Verizon users. Verizon did not want to be part of the price wars, so they rebrand themselves as a premium service provider in America in 2002. The ad somehow a counterattack to its competitors who cannot keep up with their excellent service.