It can be confusing to know the differences between CPA and CPC if you have no idea how to use advertisements online to promote your business. When you say CPC, this means Cost Per Click. This will refer to the amount that you have to pay for every person who would click on the advertisement that you have set up.
This will be ideal when you are doing a campaign, and you want as many people to know details about the campaign and sign up. CPA means Cost Per Acquisition. This is the type of technique that you can use when you want to get more leads for the program or service that you have created.
Some people are confused with CPC and CPA because they are not sure what the difference between the two is. CPC means cost per click, which means that the advertising agency will pay every time that someone clicks on the link placed on the website. CPA means Cost per Action.
This means that the advertiser will pay every time that the visitor of the website will do a specific action like purchase an item from the website or visit another website from the link that was placed on the website. If people would not do particular activities, then the advertiser will not release any money.