What are the reforms for high school sports that are recommended by the textbook authors?

A states Resist all efforts to corporatize high school sports and C is Minimize the elitism of sports. High school is the final stage of mandatory education for a student. Oftentimes in high school, the focus is more on the sports than it is on the schooling.

This is evident in how homecomings and Friday Night Lights football games are more focused on than a student with a 4.0 gpa. Like college sports, many want to capitalize and profit from it, but many experts disagree with doing this.