What are costs associated with having too little inventory in stock called?

There are instances when people forget that they need to have the right stocks so that they can continue selling. When this happens, they may get orders, but they do not have shares anymore. This might prompt companies to get a rushed order from their suppliers. This will cost more as compared to getting their regular order.

There are also instances when this may happen because the shelves were not immediately stocked. People may look, for one thing, see that it is not there and check elsewhere. This will make the company lose potential sales. It is essential for business owners to note these things.