What is an example of primary hospitality and tourism market - ProProfs Discuss
Advertisement

What is an example of primary hospitality and tourism market information?

Asked by Greg.eppes, Last updated: Sep 20, 2021

+ Answer
Request
Question menu
Vote up Vote down

1 Answer

greg.eppes

greg.eppes

greg.eppes
Greg.eppes

Answered Sep 15, 2017

Free reception for frequent travelers in which feedback is collected

Free reception for frequent travelers in which feedback is collected. Primary information is collected for the purpose at hand, while secondary information is collected for some other purpose but used to provide insight to the purpose at hand. Automated guest history records, reservation records and registration information, and financial statements provided in annual reports are all examples of secondary information. SOURCE: IM:422 SOURCE: Kotler, P., Bowen, J.T., & Makens, J.C. (2010). Marketing for hospitality and tourism (5th ed.) [pp. 116-121]. Boston: Prentice Hall.
upvote downvote
Reply 

Advertisement
Advertisement
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader
Image Preview
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader
Image Preview
Search for Google images Google Image Icon
Select a recommended image
Upload from your computer Loader

Email Sent
We have sent an email to your address "" with instructions to reset your password.