What is the generally accepted difference between SEO and SEM? - ProProfs Discuss
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What is the generally accepted difference between SEO and SEM?

Asked by JordanTG, Last updated: Apr 12, 2024

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3 Answers

Divya Rana

Divya Rana

Divya Rana
Divya Rana

Answered Apr 05, 2021

SEO deals with all the methods and strategies you use to get higher placement in the SERP.
Search Engine Marketing deals with the tactics associated with your business that drives traffic to search engines, including SEO and PPC.
The term “search engine marketing” is often used by marketers only for paid activities.

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anushasujin.0123

anushasujin.

anushasujin.0123
Anushasujin.

Answered Jan 08, 2020

SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing.

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JordanTG

JordanTG

JordanTG
JordanTG

Answered Oct 02, 2017

SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
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