The answer to this is an early stage product. You have no way of knowing if this is one product that people will like because it is still in its early stages. If people would not like it, then you will lose your investment. If people do like it though, then the risk has definitely paid off.
Take note that new products usually have to be sold in a much lower price in order to make the product more appealing to people. Those who like the product will usually continue buying it even if the price has already been regulated. Once again, there is still a risk that a product will not be liked at all.