Cost Leadership: Cost leadership as opportune advantage that occurs when a business is able to offer a product at a cheaper rate but yet of still the same quality as it’s competitor.
Differentiation: you ought to find out a remarkable attributes (like a trade mark) of your business which makes your product more marketable and yet still at its standard compared to its competitors.
Defensive Strategies: This is an advantage gained by your Differentiation strategy and also the ability to distance and maintain the competitive gap between your products and its competitors.
Alliances: This is a Competitive advantages gained by seeking inter-relationship with other businesses in related industry but hence, business alliances be confused with business collusion
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