What is the Hypodermic Model? - ProProfs Discuss
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What is the Hypodermic Model?

This question is part of chapters 1-6
Asked by Ginx, Last updated: Dec 31, 2020

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2 Answers

a.Nancy

a.Nancy

a.Nancy
A.Nancy

Answered Dec 13, 2017

The hypodermic model refers to a theory that what we see and hear in the media controls our behavior. This model was first suggested in 1930s behaviorism but was actually considered pretty obsolete for the longest time. Only recently has there been a modern revival of the theory.

In the 1930s there was a Nazi idea that the mass public could be controlled and manipulated through media and this theory was tested out a bit as well. Used in the wrong way the hypodermic model could have some very negative consequences for the common people.

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ginx188

ginx

ginx188
Ginx

Answered Sep 04, 2017

The theory that what you see and hear on the media controls your behavior
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