Create sales and marketing profiles to ensure read access to different objects.
To create a campaign:
Select Campaign from the Create New drop-down list in the sidebar or click New next to Recent Campaigns on the campaigns home page.
Choose the following, then click Continue:
A campaign record type, which determines the page layout and picklist values for the campaign
A campaign member type, which determines the page layout for members of the campaign
These options are only available if your organization has two or more campaign record types or campaign member record types, respectively. To skip this step, set up default record types.
Enter information for the campaign.
Click Save, or click Save & New to save the campaign and add another