The curtiss candy company has traditionally claimed that the baby ruth candy bar was named after president grover clevelands daughter, ruth cleveland. Skeptics, however, are quick to point out that not only did ruth cleveland die 16 years before the introduction of the baby ruth bar, but the company had originally negotiated a failed endorsement deal with legendary baseball player babe ruth. Some have suggested that secretly naming the candy bar after ruth was a way to tie him to their product without paying any royalties. Always a shrewd advertiser, company founder otto schnering chartered a plane in 1923 to drop thousands of baby ruth bars over the city of pittsburgh - each with its own mini parachute. his marketing plan must have worked - baby ruth has gone on to become a top confectionary brand. Today, the baby ruth bar is owned by nestl.
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