Which rhetoric is strongly used in advertisement? - ProProfs Discuss
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Which rhetoric is strongly used in advertisement?

Asked by Englishpractice, Last updated: Jul 07, 2022

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3 Answers

W. Kaye

W. Kaye

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W. Kaye
W. Kaye, Ex-Marine, Post Graduate, Chapel Hill

Answered Feb 28, 2019

Pathos is the most strongly used rhetoric in any advertisement. The strongest rhetorical appeal is pathos, which is the emotional appeal. Basically, advertisers use pathos to invoke certain emotions in the audience.

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John Adney

John Adney

John Adney
John Adney

Answered Oct 26, 2017

Pathos because it makes you feel a certain way about the soldier.

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John Smith

John Smith

John Smith
John Smith

Answered May 18, 2017

Pathos

The soldiers posture is suggestive of emotional distress. We cant help, as viewers, to empathize with him. We want to understand his pain, so this is largely an emotional or pathetic appeal.
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