What is brand value? - ProProfs Discuss
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What is brand value?

Asked by John Adney, Last updated: Feb 22, 2021

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9 Answers

L. Agate

L. Agate

L. Agate
L. Agate

Answered Jan 05, 2021

Brand value is the specific amount of money an organization is willing to use to promote its brand, create sales, and advertise its brands.

Companies that have good and promising brand value attracts investors because they know the brand has the possibility of growing really well.

Brand value also helps consumers make decisions. A well-known brand is easy to identify, which makes it popular. A brand value is an estimate of how much a brand is worth; it is the financial significance of the brand.

Most times, brand value and brand equity are confused with being the same thing. Brand equity is a set of the company’s assets or liabilities that acts as a form of brand visibility. A positive brand value does not mean positive brand equity.

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M. Pollock

M. Pollock

A person who loves taking epic photos and an avid traveler

M. Pollock
M. Pollock, Photographer, BA, Camden Town

Answered Jan 03, 2021

As the name suggests, brand value is the value of the brand. It shows how much the brand is worth and the value that the brand is bringing in. When starting a business and creating a brand, the brand value is important to think about. Having a good brand value can be very beneficial to the business.

For instance, it can increase the amount of equity the brand has. The more the company spends on its brand, the more likely the brand will become a household name, which can help increase says. For example, many people buy Bounty paper products because of bounty promotions. They know the brand from the commercials, which leads to sales and long term customers.

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W. Kaye

W. Kaye

Here to answer and learn

W. Kaye
W. Kaye, Ex-Marine, Post Graduate, Chapel Hill

Answered Dec 23, 2020

Brand value is the sale or substitute price of a brand item. The best way to determine a brand name’s value is to serve the customers. Find each customer, the customer’s lifetime value, and sum over all these current customers. Once present and future customers are valued, the sum will provide value for the brand.

It is also represented by the fraction of customers who will only pay specifically for the brand. It is also recognized by the market leadership or profitability of an item. Brand value is based on the actual financial amount that the brand is worth as declared on a balance sheet. It creates more revenue, and it also affects the market.

When consumers develop a preference for a certain brand, they become loyal, which can discourage other companies from entering the market, which protects market share for existing companies. Brand value can also be defined as the amount you would spend to create, execute, advertise, and strengthen a new brand.

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B. Wright

B. Wright

Always excited to learn and talk about new topics

B. Wright
B. Wright, Analyst, MCA, Boston

Answered Dec 23, 2020

When you say “Brand Value,” you are referring to the overall replacement value of a brand. For example, companies that will have a higher brand value may be looked into more by investors. They know that if they would invest their money in the brand, they can possibly earn more in the future.

Companies that will have a low brand value would need to make more effort in order to establish their brand so that they can become noticed not only by investors but by the consumers. The more consumers that will purchase from the company, the more popular it will become. Its brand value will also increase.

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F. Daniel

F. Daniel

I work for a California based MNC.

F. Daniel
F. Daniel, Content Optimization Executive, Diploma in Journalism, California

Answered Dec 22, 2020

It can be confusing to know that brand value is the sale or the replacement value of the brand. There are some brands that are able to increase the value of their brand because of their name alone. The more people who recognize the brand, the higher the chances that the brand’s value will increase.

A lot of people will also perceive the products of well−known brands to be better made as compared to products of not so known brands. This explains why those that are made by popular brands can be priced higher. People will buy their products as long as they trust the quality. Companies can build their brand value by attracting more customers to try out what they can offer.

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J. Alfie

J. Alfie

I Write for myself and many other clients. Blog post, Article writing and writing for ProProfs is my daily thing.

J. Alfie
J. Alfie, Content Writer, Masters in Literature, Dallas,Texas

Answered Dec 22, 2020

Brand value is a business term that refers to the amount buyers would pay if you were to sell your brand. This term is used majorly to determine the monetary value or worth of a business. This is not only about your company's assets, income; your reputation as a brand will also affect your brand value.

For instance, say company A wants to buy another company, the amount of money that company A would need to pay before they can use your logo, brand name to sell their products and services is what is called brand value.

There's also another way of explaining brand value; it is the amount of money you would spend to grow a new brand to the same level as your current or old brand. This has to do with the amount you would spend to plan, execute, promote, design the new brand. It is important to note that brand value is different from brand equity.

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N. Jarah

N. Jarah

N. Jarah
N. Jarah

Answered Dec 21, 2020

Brand value is the sale or replacement value of a brand. It is based on the financial amount a brand is worth it. It is also the total financial value of the brand.

For a business to have a good brand value, they have to increase their brand equity. Organizations spend a lot of money on their brand because it creates awareness of the product, creates revenue, and it also affects the market.

An example of how brand equity affects the brand value. When you visit a store to get milk, and you see different brands, you go for the brands you see and know because you are familiar with them; this way the brand equity has affected the brand value.

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K. Shadrach

K. Shadrach

K. Shadrach
K. Shadrach

Answered Dec 21, 2020


Brand value is related to a company's brand. The brand value is the entire value that the brand has. The value of the products should be added together to determine the value of a brand. The value of the brand also adds to the brand name that the company has.

Brand values are important to the quality of the business, and it is a standard for all businesses to have them. The value represents the brand and is an important principle that the brand holds close to them. Once a brand value is established, it can help them stand out in the market and help the brand increase sales.

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Brendan

Brendan

Always excited to learn and talk about new topics

Brendan
Brendan , Analyst, NY

Answered Dec 16, 2020

Brand value is the overall value of the brand. This value is determined by adding the value of the product as a commodity. It also adds value to the brand name. A brand value is a standard of quality for businesses. For business owners, establishing brand values is an essential step toward owning a brand. A brand value is an important principle or quality that represents a brand. The brand value recognizes the market leadership and value of a certain product or business. Developing the brand power and utilizing the brand value to boost profitability and the market calls for expert management of branding. A brand is a prominent characteristic of business, and it helps differentiate between a company’s book value and market value.
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