Which analytics tool can help determining the issue?
The management at Universal Containers noticed the lead conversion ratio has remained the same for the hospitality industry despite an increase in lead creation.
A. Campaign dashboard by industry. B. Report on lead lifetime by industry. C. Report on leads by source. D. Industry performance dashboard
The correct answer to this question is B. Lead creation, also called lead generation, is the act of finding interested customers for your product or service. An increase in lead creation means more interested customers. The lead conversion rate equals the number of conversions (leads to customers) divided by total leads.
To figure out lead trends for the hospitality industry, pull a lifetime lead report to trends and causes for a stagnated lead conversion ratio (despite increased lead creation). Look for reasons that leads did not convert into sales or dips in total leads.