In July of 2020, a massive boycott of the Goya brand occurred in the United States. This Hispanic food brand was called to be boycotted by many celebrities and everyday users after Robert Unanue, the CEO of the brand, praised President Trump for this work and leadership. For some, this is just removing the food brand from the palate, but this boycott could have a greater effect on the world down the line. Anytime a company is boycotted, it affects the workers of that brand. Goya's website states that over 4000 people are employed with the company. With the boycott, that number can be greatly reduced to cover for the lost of sales.
Goya Foods is being boycotted by a lot of Americans lately, and people are wondering how this boycott is going to make an impact on the world. The main reason why this is being boycotted is the CEO of the company praised President Donald Trump, and the things that he has done so far. A lot of Americans right now are fighting, and the country feels like it is divided because of all the things that are happening. This has happened now because people feel that a lot of their workers are being betrayed. As a result, there is more division in America more than ever. There are Trump supporters who would openly purchase Goya while others would not purchase any product of Goya at all.