Do I need WWW in my URL?

Asked by PPC Publisher, Last updated: Apr 10, 2024

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Naheed Mir, Owner & CEO, BA Economics

Answered Oct 15, 2020

It's not essential to use WWW in URLs. Its purpose is just to identify the address as a website. As Google's algorithms are updated, and it now prefers https over HTTP as it's a more reliable encrypted connection.

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