Why is SMO important to a Business? - ProProfs Discuss
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Why is SMO important to a Business?

Asked by Jacobisrae, Last updated: Apr 13, 2024

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Sai Natrajan

Sai Natrajan

Sai Natrajan
Sai Natrajan

Answered Feb 08, 2021

SMO (Search Media Optimisation) not only ensures a strong web presence for the businesses but also establishes the internet authority of your brand. It helps in branding and improving brand visibility too.

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Anika Nicole

Anika Nicole

Content Writer, Teacher

Anika Nicole
Anika Nicole, Wordsmith, PG In Journalism, New York

Answered Aug 20, 2020

Social Media Optimization (SMO) is one of the most important things to promote the business and extend the reach. It is a quintessential alliance between search engine optimization and social media to increase the service or product awareness through social media platforms.

There are some key factors of SMO:

Strong Online Presence: It helps in improving product or service visibility, and make a strong online appearance.

Enlarge the Reach: It is liable to increase the reach of your business efficiently.

Increase Traffic:SMO plays a vital role in increasing the traffic for your website.

Improve Ranking: It assists in improving the rank of your website on search engine platforms.

Digital Marketing is incomplete and less effective without SMO because that helps in building a brand value that matters a lot.

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