What is the difference between IMC and Marketing? - ProProfs Discuss
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What is the difference between IMC and Marketing?

Asked by Lysa , Last updated: May 25, 2022

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I.Isabella

I.Isabella

I.Isabella
I.Isabella

Answered May 28, 2020

IMC is said to be different from traditional marketing but a lot of people do not usually understand how so. IMC means Integrated Marketing Communications. Marketing is known to be the act of making sure that products and services will become noticed and eventually bought by people. Marketing is vital in today’s world because all types of businesses make use of this.

The main goal of marketing is to identify the customers who are interested and make sure that they will purchase. IMC is known to be an integrated form of marketing wherein all of the marketing types like digital marketing, direct marketing, advertising, and so much more will be tackled.

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