A lot of things can be attributed to the continuous surging in popularity of the hottest YouTubers, Jake Paul. First, Jake Paul began his career when Vine, a similar platform like YouTube, was still very much being used by people. His career on this platform was a huge success after he was able to gather a staggering two billion accumulated video views with just five million subscribers. The huge success he recorded on this platform is one of the things that created the popularity he's enjoying currently.
He also signed with Disney as an artist, and that made him be one of the most popular stars in the teen’s category. The kind of collaboration he has had with his older brother, Logan Paul, could also be one of the things that are increasing his popularity. A lot of people see Jake Paul as a bad guy, and he has been dragged into so many controversial issues. All these actually helped him because people will also be eager to know about him.