Creating scored surveys can be a great step towards lead generation. It lets you gauge the satisfaction levels of the respondents.
Unlike other surveys, scored surveys are more like a personality quiz. There is no right or wrong. Instead, each question is assigned a specific number of points. Based on the choice made by the respondent, the total survey score varies. Based on the result of their surveys, you send a personalized message to the respondent.
To create a scored survey, there are certain steps that need to be followed:
To begin with, select a scored survey template in an online scored survey software. If you have different requirements, you can choose to create a survey from scratch.
In the next step, select or enter the type of question you’d want as a scored survey question. You can choose a multiple-choice, checkbox, choose from list and more.
For instance, if you have selected multiple-choice questions, you’ll see a similar kind of screen. Enter the question as you like along with the choices. You can upload images from the gallery to make the survey more attractive.
Now comes the main aspect of the scored survey. Assign points to each answer, which you must have already decided based on the survey question and the answer choice.
Lastly, assign a personalized image and message to each score grade. After the respondent takes the survey, their overall score or grade is calculated on the basis of the points assigned to each answer.
Use this survey to build communication, measure satisfaction levels, create a marketing strategy and score leads.