Based on information from statistics, over 90% of businesses in the United States used social media marketing in 2017. As you may know, social media keeps growing year in year out.
Social media marketing has become a vital part of a business marketing strategy. It will amaze you to know that about 42% of the world’s population uses social media. This is over 3.2 billion people.
Brands all over the world are taking advantage of the social media space to advertise their businesses to social media users.
Businesses need to go beyond their own channels to improve marketing outreach. It’s no surprise that many businesses are investing in social media marketing.
Research indicates that ninety-one percent of people use social media marketing. It increased from 86.2 percent in 2013 to ninety-one percent it is now. One of the benefits of social media marketing is that it possesses the ability to be viewed by billions of users.
Worldwide social media advertising spent nearly 27 billion dollars in 2018, and experts are speculating that by the end of 2020, it will be 37 billion. Brands are persisting in comprising social media in their marketing strategy.
Whether it's influencer marketing or story ads, they are trying numerous ways to reach consumers. Social media helps businesses to access cost-effective marketing, connect with their audience, and build brand loyalty.
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