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Dell sponsors gaming events. The Alienware side of the company is big on gaming and therefore Dell has said they have agreed to become a multi year sponsor. They will do so with Riot Games. They are behind the sponsorship of League of Legends which is a popular game with avid gamers and one that is huge in gaming events.
Riot Games and League of Legends have now teamed up, promising to be a big hit for gamers across the world. Gaming events have become about as popular as national sports are. They can be seen on Twitch TV which is becoming very popular as well for a platform to play on, watch, and socialize on too.
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Dell sponsors gaming events as part of its overall marketing strategy to appeal to the widest range of users. Dell has always immersed itself in the gaming industry and its growth.
Having delivered the hardware needed to create the games, and the PCs for playing them, sponsorship of eSports leagues and professional gamers brings gameplay to more extensive audiences.
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