Can you match the method with the advertisement? Rhetoric: According to Aristotle, when we communicate, we have “available means of persuasion” at our disposal. Each of the three advertisements below uses a different rhetorical method to persuade customers.
In what is known as the rhetorical triangle, there are three primary ways to persuade people: through ethos, through pathos, and through logos. Ethos refers to credibility; people are persuaded by credible sources, in many case celebrity endorsements (like Taylor Swift and Diet Coke--if shell drink it, it must be good, right?) Pathos refers to emotion; people are persuaded when the feel certain emotions (like feeling sorry for poor and starving children to the point that we want to donate to a cause). Logos refers to logic; people are persuaded by facts and statistics (like providing a list of all the features and price comparison of an Android phone).