How are businesses using You tube as a marketing platform?

Businesses are now using YouTube as a marketing platform to reach out to the public. They do these through the following means.

- Through ads.: businesses use the platform to advertise their products by placing ads on videos to be seen by viewers.

- Through paid product promotion: businesses target famous youtubers that have a niche related to their products, these youtubers are paid to make contents discussing the benefits and advantages of the products. They are also paid to make reviews on products.

These are market strategies used on YouTube by businesses.

Businesses are shifting to online marketing and have approached YouTube as a major source of advertisement. There are many ways that they are promoting products these include sponsored ads. These are conventional ads that play in between videos. Another way is by targeting famous YouTubers and asking them to review products. This way, they get there seal of approval from the online community.

Another way is to do paid promotions. This is when the YouTuber actually speaks well of the product and promotes it, instead of reviewing it. They target a number of different YouTube channels with millions of audience to ensure their product reaches the relevant people.