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Which two types of rhetoric are most strongly used in this advertisement?





A. Logos and ethos
B. Ethos and pathos
C. Pathos and logos

This question is part of Pathos, Ethos and Logos
Asked by Wyatt Williams, Last updated: Sep 15, 2020

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Wyatt Williams

Wyatt Williams

Wyatt Williams
Wyatt Williams

Answered May 29, 2018

Logos and ethos

The text is an appeal to logos because it explains logically why upgrading to Vista makes little sense when you could just get a mac, which is implicitly more advances, upgrade past it, and also said to be simpler, more powerful and a lot more fun. The image on the left builds credibility for mac because the representative of mac is better dressed, more confident, and in better shape, which are all things that tend to make us trust someone more (maybe they shouldnt, but they do . . . ask me about the Halo Effect if your curious about undue credibility).
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