When the scandal about Facebook broke out, everyone wanted to know more about Cambridge Analytica. This is a consulting firm that is based in the United Kingdom. This firm focuses on data analysis, data mining, and so much more. This group that started out in the year 2013 has increased steadily over the past years.
This group is being accused of fishing information from Facebook and using the information in order to send positive data about Donald Trump who was running to become a president of the United States at that time. Facebook has since apologized for this but people are already a bit scared about using this social media site again.
Cambridge Analytica is a political consulting firm that is based in Britian. The company has become very involved in political races in the United States ever since the company came into existence back in 2013. The company has offices in London, Washington, DC, and New York City. The company made big news recently as it was revealed that Facebook was selling user information to Cambridge Analytical so the company would be able to place political ads on targeted individuals.
This was a practice that brought the awareness of the United States Congress and the British Parliament. Facebook users as well were becoming alarmed that their personal information was being sold without their knowledge. Cambridge Analytical has also come under scrutiny for other suspect practices within the company as well. The scandal with Facebook forced CEO Mark Zuckerberg to change the way he and his company handle user information.