Razer is popular because of the kind of computer hardware they produce. The quality and durability of their product, especially the razer mouse has made it popular among gamers. Razer owned by Min Liang produce one of the slimmest gaming laptops in the market.
Also, the good marketing strategies and the influence of others with broad range of products has made razer computer hardware popular. People just see good looking computer products that are doing well in sales and are well marketed, and they run after it. These are some reasons why razer computer hardware are popular.
Razer and their computer hardware products are the cash cow of the company. As a matter of fact, numbers show that hardware products account for nearly 80 percent of total sales and revenue of the company. The reason that these products have become so popular is that consumers have really liked their simple and streamlined products. Consumers say that Razer takes people back to the golden days of online computing. This has been a goal of alot of other computer companies. Razer has been compared to Acer. While Acer has some respect in the computer market, Razer has taken the Acer model and made it even better. They are offering a more cost friendly product to the consumer but at the same time making a high quality product. While Razer was operating in the red for a couple years due to competing with the major companies, they focused on their hardware and periperals and this has been able to highly increase their operating funds. Consumers have embraced these hardware products and for that reason they have become so popular.