Describing the services your company provides. If the website visitor does not know what services you provide, he or she cannot go through with commiting to or purchasing your product or service.
You must write your service with clear and concise details that make it apparent what your company does. Otherwise, you will lose potential customers and risk confusing people and thus deterring them to work with you. If you want your business to grow, it is very important to make it clear what your business does almost immediately on your web page.