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The results displayed by a search engine in response to a specific query by a user is called Search engine results page. The pages in SERP are ranked according to the relevance to the searched item. Each page contains a heading, a link, a short description and appropriate keywords. The three main components of search engine results page include the organics results, the sponsored results and the search query within a box. All major search engines for ex Google, Yahoo and Bing try to gain the attention of target audience advertisers and display relevant and useful information for the benefits the customers. https://www.webdhoom.com/on-page-SEO