The role of media in American political campaigns, and in political campaigns across the world for that matter, is huge. The media is the prime source of reaching out to the masses, as the majority of the American population watches the television for at least 4-5 hours a day. Some even watch for a long as 7-8 hours a day.
The usage of television becomes even more during election days and campaigns, as everyone remains hooked on to the television for the latest news. Overall, the television turns out to be the prime tool for politicians, to get their word across to the majority.
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