What key issue should be addressed in the following? A retail - ProProfs Discuss
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What key issue should be addressed in the following? A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send Real-Time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. Choose 3 answers



A. How will Marketing Cloud and the database sync up?
B. Will new users have an Email ID?
C. What will be used as Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?

This question is part of MCC
Asked by Wyatt Williams, Last updated: Sep 23, 2020

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Wyatt Williams

Wyatt Williams

Wyatt Williams
Wyatt Williams

Answered Jan 27, 2018

How will Marketing Cloud and the database sync up?
What will be used as Subscriber Key?
Will the company need a custom preference center?

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